The Ordinary

When I first heard about The Ordinary back in January 2017 there were only around 20 products under The Ordinary brand. There are now around 60 and it keeps growing with new products being released all the time.

The next product to be realised is the new Salicylic Acid & Activated Charcoal Masque which will be live May 29th.

The Ordinary can be really confusing, so to make it easier, this page is just about The Ordinary products and their targets. You can narrow down the products you’re interested for your skin concerns.

Once you are familiar with all the products, you can then read more information about all The Ordinary products including targets, when and how to use and their conflicts.


The Ordinary By Categories

  • The Ordinary Hydrators & Oils
  • The Ordinary Retinols & Retinoids
  • The Ordinary Antioxidants
  • The Ordinary Acids
  • The Ordinary Vitamin C
  • Peptides
  • More Molecules
  • Cleansers, Hair Care, Sun Care & Colours

The Ordinary Hydrators & Oils

In this category there are 13 different products to choose from with prices varying from just £2.75 for the Hemi-Squalane Oil to £14.90 for the Sea Buckthorn Fruit Oil.

I highly recommend adding at least 2 or 3 of these Hydrating products to your basket.

Some of my personal favourites are the Hyaluronic Acid, Marine Hyaluronics, Natural Moisturising Factors, Rose Hip Seed Oil and the Squalane Oil.

Product
Targets
Moroccan Argan OilDehydration
Marula OilUneven Tone
Dehydration
Antioxidant Support
Great For Hair
Rose Hip Seed OilDehydration
Dullness
Signs of Aging
Chia Seed OilSupports Healthy Skin
Squalane OilDehydration
“B” OilDehydration | Irritation
Uneven Tone |Antioxidant Support
Borage Seed OilRedness | Sensitivity
Inflammation | Dehydration
Hemi Squalane OilSupports Healthy Skin & Hair
Tames Hair Frizz
Sea BuckThorn Fruit OilDehydration | Signs of Aging
Inflammation | Antioxidant
Support
Natural Moisturising FactorsHydration | Skin Repair
Hyaluronic AcidHydration | Skin Repair
Marine HyaluronicsHydration | Skin Repair
Amino AcidsHydration | Skin Repair

The Ordinary Retinols & Retinoids

There are 6 different Retinols & Retinoids to choose from that all have different strengths. For newbies the Granactive Retinoid 2% or 2% in Squalane is a good place to start.

Prices range from just £4.20 to £11.90. Please remember when using these products you must use an SPF and avoid direct sunlight.

ProductsTargets
Granactive Retinoid 2% Signs of Ageing |Textural Irregularities
Granactive Retinoid 2% in Squalane Signs of Ageing |Textural Irregularities
Granactive Retinoid 5% in Squalane Signs of Ageing |Textural Irregularities
Retinol 0.2% in SqualaneSigns of Ageing |Textural Irregularities
Retinol 0.5% in SqualaneSigns of Ageing |Textural Irregularities
Retinol 1% in SqualaneSigns of Ageing Textural Irregularities

The Ordinary Antioxidants

You have 4 The Ordinary Antioxidants to choose from and we all need an antioxidant in our life. All of them except for the Pycnogenol have conflicts, so check before buying.

If you’re undecided which antioxidant to go for, come and chat with us in the Deciem Chat Room.

The antioxidants range from just £5.50 to £8.60.

ProductTargets
Alpha LipoicDullness | Signs of Aging
EUK 134Antioxidant Support | Redness
Resveratrol & Ferulic AcidSigns of Ageing
Textural Irregularities
PycnogenolSkin Hydration
Rebuild Skin Elasticity

The Ordinary Acids

There are 8 different acids to choose from. The Glycolic Acid is a toning solution and the AHA is a masque which should only to be used once a week. The rest you can use regularly but there are conflicts so you will have to alternate these in your routines depending on the other products you are using.

The acids start at just £4.20 for the Salicylic Acid up to £6.80 for the Glycolic Acid.

ProductTargets
AHA 30% Peeling SolutionDullness | Textural Irregularities
Alpha LipoicDullness |Signs of Aging
Antioxidant support
Azelaic AcidDullness | Uneven Tone
Textural Irregularities
Antioxidant Support
Glycolic AcidDullness | Uneven Tone
Textural Irregularities
Lactic Acid 5%Uneven tone
Textural Irregularities
Fine Lines
Lactic Acid 10%Uneven tone
Textural Irregularities
Fine Lines
Salicylic AcidLackluster Tone
Appearance of Blemishes
Mandelic AcidDullness | Uneven Tone
Textural irregularities

The Ordinary Vitamin Cs

There are 8 different Vitamin C products to choose from. How do you chose which one is good for you? You can read all about the different vitamin c products here , but it really depends on the other products you are using in your regimen.

If you’re already using an emulsion and/or oil in your routine, then you would maybe be better going for the Ascorbyl Glucoside which is a water based product. It´s all about the layering!

If you’re new to all this skincare business, there are 3 that have no conflicts which could be a good place to start. These are the Ascorbyl Glucoside, Ascorbyl Tetraisopalmitate and the Magnesium Ascorbyl Phosphate.

Prices vary from just £4.90 up to £18 for the Ethylated Ascorbic Acid.

ProductTargets
Ascorbyl Glucoside Dullness | Uneven Tone
Signs of Age | Antioxidant Support
Ascorbyl TetraisopalmitateDullness |Uneven Tone
Signs of Age | Antioxidant Support
L ´Ascorbic Acid PowderUneven Tone | Signs of Age
Antioxidant Support
Magnesium Ascorbyl PhosphateDullness | Uneven Tone
Signs of Ageing | Antioxidant Support
Vitamin C Suspension 23%Uneven Tone | Signs of Age
Antioxidant Support
Vitamin C Suspension 30%Uneven Tone |Signs of Age
Antioxidant Support
Ethylated Ascorbic AcidUneven Tone |Signs of Age
Antioxidant Support
Ascorbic Acid + Alpha ArbutinHyper-pigmentation | Dark Spots
Uneven Tone | Signs of Age
Antioxidant Support

The Ordinary More Molecules

These three products are water based solutions which would be applied as one of the first layers in your regimen. Niacinamide is the only one that has conflicts to look out for.

Prices vary from just £5 to £7.

ProductTargets
Alpha ArbutinHyper-pigmentation |Dark Spots
NiacinamideRegulates Sebum
Minimizes Pores
Caffeine SolutionPuffiness | Dark Circles (Eyes)

The Ordinary Peptides

Everyone should add one of these in their baskets. Buffet is probably the most popular one to start with as it targets so many signs of ageing.

These peptides do conflict with other products so be aware you may have to use these either in the morning or evening.

Prices vary from just £5.50 up to £28.90 for the Buffet + Copper.

ProductTargets
BuffetSigns of Ageing | Firming
Buffet + CopperSigns of Ageing |Firming
Skin Health
ArgirelineSigns of Ageing
MatrixylFine Lines |Wrinkles

The Ordinary

Cleanser | Sun Cream | Hair Care

If you’re wondering about any of these products, you can check reviews in the Deciem Chat Room. The Squalane Cleanser is great!

The sun creams have mixed reviews as members have said they can leave a white cast, so check before you buy! The hair serum has some amazing reviews and then some not so great reviews.

Product
Squalane Cleanser
Mineral UV Filters SPF 15 with Antioxidants
Mineral UV Filters SPF 30 with Antioxidants
Multi-Peptide Serum for Hair Density

The Ordinary Colours & Primers

Looking for the perfect shade foundation? Then have a look at our “Colour” file in the Chat Room which has lots of useful links to Foundation Matching websites and a photo album with all the members sharing their tones for you to see. The primers are great but my favourite has to be the Silicone Primer. My make-up has never looked so smooth or stayed on so long.

The Ordinary Serum FoundationThe Ordinary Coverage Foundation
High-Adherence Silicone PrimerHigh Spreadability Fluid Primer

The Ordinary - Deciem Chat Room

What is The Ordinary?

The Ordinary is brand which allows you to be your own little chemist and in control of what you are applying to your skin, really targeting your specific skincare needs rather than buying one cream with lots of different ingredients in it.

Who owns The Ordinary?

The Ordinary was launched in 2016 and is owned by Deciem who are the umbrella company and have other including NIOD, Hylamide and The Chemistry Brand.

The founder of Deciem was a genius called Brandon Truaxe, who sadly died in January 2019. It still doesn’t feel real that we will never see him again.

In 2017 Estee Lauder became a minority shareholder and since the death of Brandon Trauxe, Nicola Kilner who was always Co.CEO is now acting CEO for Deciem.