Connect with us

Hi, what are you looking for?

Avestan

AVESTAN

Avestan was the first and only fragrance we saw created by Brandon Trauxe, who was the founder of Deciem.

Video of the beautiful shop (from outside), packaging and bottle. Avestan can ONLY be purchased at the store and is not available online or anywhere else.

Avestan is Only Available in-store.

Sadly, Avestan is only available to buy from the shop direct. It´s a beautiful shop dedicated to Brandon Truaxe, the creator and founder of Deciem & The Ordinary. Whilst Avestan is only available to buy in-store, you may be interested to look at the other skincare brands, Brandon Truaxe created, The Ordinary & NIOD.

Avestan

Avestan is another brand under the umbrella of Deciem, which also have The Ordinary & NIOD. You can buy The Ordinary & NIOD online worldwide, from the UK to Australia to Saudi Arabia to Canada. Just change to your country bottom left of the website.

The Avestan Shop Address

The Avestan shop is at 73 Beak Street, London W1F 9SR.

The Shop Opening Hours

The Avestan Shop is open Monday to Saturday from 11 AM to 7 PM and 12 PM – 6 PM on Sundays.

Advertisement. Scroll to continue reading.

Price & Size Avestan

Avestan comes in a 50ml bottle and currently costs £38.

Photos of Avestan

Avestan

About Avestan

Avestan was created by Brandon Truaxe, the founder of Deciem, who sadly passed away on 20th January 2019.

Message from Deciem

Our late founder, Brandon, once said that AVESTAN was his soul.

As a team, we have remained committed to holding AVESTAN in the place where he left it, with the store Brandon designed being the only place to experience the brand globally. The untouched space at 73 Beak St, London W1F 9SR, UK, represents his journey of craftsmanship and has become home to a single AVESTAN fragrance.

“It began in the presence of things decidedly unworthy of much admiration in the world of aromas: coated clay vats filled with argan oil, earthly walls of a typical village abode and the mud that had formed on my bare feet having crossed the river that bordered the township of Asni in the Moroccan Atlas Mountains. I had been aware of my inner fascination with aromas for years, but it was this moment that caused me to discover the intensity of my absorption.

More about Avestan


I had often been told by masters of the field that aromas reconnect us with our past experiences. And that it is through this journey in the mind that we establish whether or not we find an aroma pleasant and to what depth. Standing in the almost aroma-neutral abode, I became aware of an aroma. An aroma so faint, yet so intense, that it abridged the argan oil, the clay walls, the mud, the village, the river, the place, the moment – and, most notably yet, an aroma that did not connect me to a distant memory and instead created an elucidation of something unfamiliar.

Avestan is the embodiment of this pleasing unfamiliarity. It is a deviation from familiar notes that move us through the pas
t, an exploration of the untried, a journey to create new meaning through scents. It is a departure from lavender and rose to an unfulfilled journey of unfamiliar notes: clays, stems, saps, places and moments. Avestan is an avant-garde play on nature – one that disallows the mind to identify but creates instead a welcomed occasion to explore.”

– Brandon Truaxe

Advertisement. Scroll to continue reading.

Deciem

Unfortunately, you cannot purchase this at Deciem stores. You can buy The Ordinary & NIOD, with free delivery on orders over 25€$ 30$AUD to most countries. You can find The Ordinary reviews here and NIOD reviews here.

Side Build Your Own Skin Care Regimen

Rosacea Regimen – products to help redness

Rosacea Routine

Pigmentation

Pigmenation Routine

Signs of Ageing Regimen

Signs of Ageing Regimen

Top 10 Ordinary Best Selling

The Ordinary Best Sellers

The Ordinary Product You can & Cannot Mix

The Complete Beginner’s Guide to NIOD

NIOD Guide

How to Layer The Ordinary

NIOD Conflicts and Targets

Nicola Kilner’s Regimen

Confused? Ask Deciem for FREE Personalised regimen

Ask Deciem For A Regimen

The Ordinary regimens

Dull skin? Try this brightening routine

The Ordinary Brightening Routine

Signs of Congestion

signs of congestion routine

Simple Skincare Routine

The Ordinary Simplistic Regimen

The Dehydration Regimen

The Ordinary Hydration Routine

The Ordinary For Men

The Ordinary For Men

Personalised Regimens