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Avestan Fragrance & Oil

The first and only fragrance created by Brandon Truaxe and only available to buy in-store in London.

Avestan Perfume Oil

On Thursday 16th May 2024, a new “Avestan Perfume Oil” was announced. The Avestan Perfume Oil is 15ml.

Avestan Fragrance

Avestan was the first and only fragrance created by Brandon Trauxe, founder of Deciem. It´s a beautiful fragrance, and it´s only available in the Avestan Store in London, dedicated to Brandon Truaxe, which makes it even more special.

If you have followed Brandon Truaxe online, you will feel his presence when you walk into this shop.

This is a video of the beautiful Avestan shop (from outside), packaging, and bottle. Avestan can ONLY be purchased at the store and is unavailable online or anywhere else. Filming inside is not allowed.

Avestan Fragrance News

How Deciem Turned An Accidental Hit Into a Goldmine 

From Business of Fashion: With no advertising, PR or e-commerce, the Avestan fragrance store in London’s Soho is fast becoming a cult classic. The brand is weighing how to expand without losing its magic. Read More Here

Avestan is Only Available in-store.

Sadly and happily, Avestan is only available to buy directly from the shop. It´s a beautiful shop dedicated to Brandon Truaxe, the creator and founder of Deciem and The Ordinary. Whilst Avestan is only available in-store, you may be interested in looking at the other skincare brands Brandon Truaxe created, The Ordinary and NIOD.

Avestan Fragrance

Avestan is another brand under the umbrella of Deciem, which also has The Ordinary & NIOD. You can buy The Ordinary & NIOD online worldwide, from the UK to Australia to Saudi Arabia to Canada. Just change to your country at the bottom left of the website.

The Avestan Shop Address

The Avestan shop is at 73 Beak Street, London W1F 9SR.

Avestan 73 Beak Street London

The Shop Opening Hours

The Avestan Shop is open Monday to Saturday from 11 AM to 7 PM and 12 PM – 6 PM on Sundays.

Price & Size

Avestan comes in a 50ml bottle and currently costs £38.

Photos of Avestan


About Avestan

Avestan was created by Brandon Truaxe, the founder of Deciem, who sadly passed away on 20th January 2019.

Message from Deciem

Our late founder, Brandon, once said that AVESTAN was his soul.

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As a team, we have remained committed to holding AVESTAN in the place where he left it, with the store Brandon designed being the only place to experience the brand globally. The untouched space at 73 Beak St, London W1F 9SR, UK, represents his journey of craftsmanship and has become home to a single AVESTAN fragrance.

“It began in the presence of things decidedly unworthy of much admiration in the world of aromas: coated clay vats filled with argan oil, earthly walls of a typical village abode and the mud that had formed on my bare feet having crossed the river that bordered the township of Asni in the Moroccan Atlas Mountains. I had been aware of my inner fascination with aromas for years, but this moment caused me to discover the intensity of my absorption.

More about Avestan

I had often been told by masters of the field that aromas reconnect us with our past experiences. And that it is through this journey in the mind that we establish whether or not we find an aroma pleasant and to what depth. Standing in the almost aroma-neutral abode, I became aware of an aroma. An aroma so faint, yet so intense, that it abridged the argan oil, the clay walls, the mud, the village, the river, the place, the moment – and, most notably yet, an aroma that did not connect me to a distant memory and instead created an elucidation of something unfamiliar.

Avestan is the embodiment of this pleasing unfamiliarity. It is a deviation from familiar notes that move us through the pas
t, an exploration of the untried, a journey to create new meaning through scents. It is a departure from lavender and rose to an unfulfilled journey of unfamiliar notes: clays, stems, saps, places and moments. Avestan is an avant-garde play on nature – one that disallows the mind to identify but creates instead a welcomed occasion to explore.”

– Brandon Truaxe

How to buy Avestan?

Unfortunately, you cannot purchase this fragrance at The Ordinary or NIOD stores. It is only available via the Avestan Shop in London. You can buy The Ordinary & NIOD, with free delivery on orders over 25€$ 30$AUD to most countries. You can read more about The Ordinary and NIOD products here.

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