Brands Like The Ordinary

Brands Like The Ordinary

Deciem launched The Ordinary in 2016 and changed the world of skincare forever. Brandon Truaxe, the founder of Deciem, was known as the ´beauty disrupter´. He brought transparency to the Industry and made skincare accessible to everyone. Sadly, Brandon Truaxe passed away in January 2019.

Many brands have followed in Deciem´s footsteps since The Ordinary launched in 2016.

Here are just a few of the more popular budget skincare brands that are often mentioned in the Facebook Group.

  • Revolution Skincare
  • The Inkey List
  • Good Molecules
  • GOW Garden of Wisdom

The Ordinary Vs The Inkey List

Here’s a quick price and size comparison between The Ordinary & The Inkey List.

The Ordinary

The Ordinary has around 60 products, including vitamin cs, oils, antioxidants, retinol and retinoids, acids, foundations, and concealers. Prices start from around 3$, and the most expensive product is 28$, which is The Ordinary Buffet & Copper Peptides.

Where to buy The Ordinary


Revolution launched their skincare brand with just 14 products in August 2018. This is a very reasonably priced brand with most serums costing between 5$ & 10$.

About Revolution

We believe in making high-performance, targeted solutions with the latest ingredients first, fast, and accessible to everyone. With transparent and affordable prices, a 100% cruelty-free range, and standout vegan & fragrance-free options, we’re creating a revolution in skincare. Whether you’re addressing precise skin concerns with our range of pick and mix serums, pampering with our masks, or refreshing our essence sprays, better skin has never been more affordable.

Where to buy Revolution

The Inkey List

Brands Like The Ordinary

The Inkey list launched in 2018 and currently has around 40 skincare products and recently launched a haircare range too.

About The Inkey List

Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. We know that the world of beauty, and particularly skincare, can be confusing. But we also know that people are curious and want to understand more about their skin to make the right decisions. Not just now, but for its ever-changing needs. We’re passionate about and committed to our community. That’s why we’re committed to guiding, empowering, and delivering knowledge via our askINKEY platforms because we know it’s personal. Ask us how you want when you want. 

Where to buy The Inkey List

Good Molecules

Brands Like The Ordinary

Good Molecules was created by Beautylish, who were originally stockists of The Ordinary. In 2018, Deciem and Beautylish cut ties and shortly after, Good Molecules was launched.

About Good Molecules

The idea behind Good Molecules is simple: skincare that works at a fair price. Founded by a team of beauty industry veterans, Good Molecules creates skincare solutions with best-in-class ingredients, backed by research and formulated for effectiveness. By working directly with top labs, Good Molecules offers products that target skin issues—like acne, redness, and hyperpigmentation—without the traditional retail markup. See a difference in your skin, starting at just $6.

Where to buy Good Molecules

GOW Garden of Wisdom

Brands Like The Ordinary

Victoria Health was one of the first stockists of The Ordinary. VH was already selling Garden of Wisdom, but once they stopped selling Deciem products, the GOW brand had quite a makeover and became a much bigger part of Victoria Health.

About Garden of Wisdom

Garden of Wisdom (GoW) skincare and serums promote a natural, gentle approach for the treatment of skin concerns encouraging skin balance and stability. Your skin can, and will change.

The needs of your skin can shift because of age, stress, seasonal and environmental factors, “skin complacency” using the same formulations month after month and of course, your overall health.

Garden of Wisdom serums incorporate the least number of inactive ingredients allowing the actives to work more effectively than many other serums currently available on the market.

GoW serums use therapeutic strength of actives in order to improve the appearance of skin. Whether you are suffering from acne, hyperpigmentation or are looking for an anti-ageing serum, there is a Garden of Wisdom skin serum for you. 

Where to buy GOW Skincare

  • Garden of Wisdom
  • Victoria Health