NIOD Price Increase
In July, NIOD sent an email saying it would be updating its prices. Shop NIOD before the price increase.
Read the Email from NIOD here
| WE ARE UPDATING OUR PRICES. |
| Since NIOD’s inception, we have made very few changes to our prices. We are committed to using high‑quality ingredients and advanced formulation techniques without compromising on quality. As we continue to nurture our ambition to make our skin optimization technologies available to more people around the world, we need to make some adjustments to the pricing of NIOD formulations. This is so we’re able to support our growth and ensure we can continue to operate long into the future. From August 1, 2026, prices will increase across select markets outside the US. These changes will apply to most of our formulations, with the exception of SDEM3 and HECS, which will remain at their current prices. We understand that price increases to our products can impact your access to them. That’s why we’re letting you know in advance, so you have a few more weeks to (re)discover NIOD at current prices, should you wish. At DECIEM, transparency has always been central to how we communicate and formulate our products. Despite NIOD formulations being complex and advanced, we’re committed to remaining as accessible as possible, while continuing to invest in the quality, research and innovation behind every product. Thank you for being part of our NIOD community. Buy now before the price increase. |
Is NIOD being discontinued?
NIOD isn´t being discontinued but sadly we have said goodbye to some products. These include:
- NIOD LVCE Low Viscosity Cleaning Ester
- NIOD ELAN Ethylated L´Ascorbic Acid Network
- NIOD RE: Re: Pigment
I am going to miss the NIOD LVCE because I have used this since 2017. To replace this is the new NIOD HECS.
The Ordinary Discontinues 5 products
The Ordinary are always evolving and looking for new innovations and sometimes this means saying goodbye to existing products. These 5 products have been discontinued. Click the links below to find alternative oils, vitamin c and retinoids.
- 100% Organic Cold-Pressed Borage Seed Oil
- 100% Organic Virgin Chia Seed Oil
- 100% Organic Virgin Sea-Buckthorn Fruit Oil
- Vitamin C Suspension 30% in Silicone
- Granactive Retinoid 2% in Squalane
The Ordinary Book, Ingredients
I had an opportunity to have a quick peek at this when I was invited to HQ in September. It´s a beautiful book, as I´m sure you can expect from The Ordinary. Not only will you learn so much about what´s in our cute little bottles, but once you´re done, it´s a book you will refer to when needed, and it will look fabulous on your coffee table. Read all about Ingredients here.
The Ordinary Lauches on Amazon Mexico
“Mexico is one of the fastest-growing e-commerce markets in Latin America, with beauty and personal care being among the top-performing categories online. This launch marks a significant step in the brand’s mission to make science-backed skin care available to all. By collaborating with Amazon Premium Beauty, The Ordinary ensures that consumers in Mexico can now shop the brand directly with the assurance of authenticity, quality, and speed.” Read the full article here.
The Ordinary Amazon UK
This month The Ordinary officially launched at Amazon UK. It already launched a few months ago on the Amazon USA site, so hopefully, this will be expanded to other countries soon.
AHA 30% now available in Canada
From Friday 6th June, the famous red peel, The Ordinary AHA 30% + BHA 2% is now available to buy at The Ordinary in Canada. It´s one of the most popular and well-loved products ever with 93% of the #deciemaddicts loving it.
Loopha Price Increases
I noticed a significant price increase on Loopha recently, which they later announced on their social media. To be honest, I thought it was exceptionally good value when it first launched, considering the look, feel, and quality—so I’m not surprised the prices have gone up. When Loopha launched, it was priced at $18 (or £12) for 400ml. It’s now $24.50, or £23.40.
AMAZON USA + The Ordinary
January 2025, The Ordinary announced that Amazon USA is now an “OFFICIAL SELLER” of The Ordinary. Nicola Kilner, Co CEO of Deciem said “As a brand committed to democratizing beauty, we’re thrilled to bring The Ordinary to Amazon’s Premium Beauty store in the U.S,” said Nicola Kilner, Co-Founder of The Ordinary. “This collaboration offers our customers another reliable, secure, and convenient way to purchase our skincare. Amazon Premium Beauty will enable us to provide safe and effective delivery on our promise of science-driven beauty.” See the full press release here.
Take a look at The Ordinary on Amazon USA.
Nicola Kilner CEO of Deciem Steps Down as CEO
In November 2024, the news broke that Nicola Kilner, CEO & Co-Founder of Deciem, is stepping down as CEO but will remain as Co-Founder of Deciem. Read all about it here and who will be replacing her.
The Ordinary Exclusive Video For Deciem Chat Room
As The Ordinary launch their Body Care Range, we have an amazing video sent by The Ordinary explaining about all 3 products. You can find this video on the Facebook group here.
Estée Lauder Acquisition is Complete
June 2024—This month, Estée Lauder Companies announced that it had completed the acquisition of Deciem, The Ordinary & NIOD.
Click for more about the aquisistion
While this seems to surprise many newbies to The Ordinary & NIOD, Estée Lauder has been involved with Deciem since 2017.
Since Estée Lauder´s involvement, there have been huge improvements. There were times when products were out of stock for months, and since Estée Lauder’s involvement, that hasn´t been the case, and some countries with stricter laws can now enjoy products they never could before.
I see the same old comments on Social Media, people hating Estée Lauder; it´s like there´s a script everyone copies and pastes everywhere. Mostly, the comments are about prices rising, and they have. But haven´t prices risen everywhere on everything?
Many products have been discontinued over the last few months, and everyone blames Estée Lauder for this. But what would you do if a product isn´t as popular as others, ingredients are too hard to source, or it´s not making money?
Latest The Ordinary & NIOD News
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