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The Ordinary – All about The Ordinary

About The Ordinary

What is The Ordinary Skincare?

The Ordinary is a skincare brand that is known for its high-quality and affordable products. The brand is focused on using simple, effective, and science-backed ingredients to create products that deliver visible results. The Ordinary’s product line includes a wide range of skincare products, including serums, toners, moisturizers, and treatments for a variety of skin concerns, such as redness, fine lines, ageing, and dryness. The brand is popular among skincare enthusiasts for its straightforward approach to skincare and its commitment to transparency about the ingredients and technologies used in its products.

Who created The Ordinary?

The Ordinary was founded by Brandon Truaxe, a Canadian entrepreneur who had a background in computer science and engineering. The brand was launched as a subsidiary of Deciem, a parent company that Truaxe also founded. Deciem, which is known for its focus on creating “abnormal beauty” products, is a multi-brand beauty company that includes several other skincare and beauty brands in addition to The Ordinary. The Ordinary quickly gained popularity for its innovative and straightforward approach to skincare, and it has become a leading brand in the industry.

When did The Ordinary launch?

The Ordinary launched in 2015.

Who is Brandon Trauxe?

Brandon Truaxe was the founder and CEO of The Ordinary and Deciem, the parent company of The Ordinary. Truaxe was a Canadian entrepreneur who had a background in computer science and engineering. He founded The Ordinary in 2013 and launched the brand as a subsidiary of Deciem, which is a multi-brand beauty company that includes several other skincare and beauty brands in addition to The Ordinary. Unfortunately, Truaxe passed away in 2019.

Who is Nicola Kilner?

Nicola Kilner was a co-founder of Deciem, the parent company of The Ordinary, and she is now the CEO of Deciem since the passing of Brandon Truaxe. She is a British beauty industry executive who has worked with several major skincare and beauty brands. She is known for her expertise in product development and marketing, and she has played a key role in the success of several beauty brands.

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Which country is The Ordinary from?

The Ordinary is a skincare brand that was founded in Toronto, Canada by Brandon Truaxe, a Canadian entrepreneur.

Is Deciem the same as The Ordinary?

Deciem is a multi-brand beauty company that was founded by Brandon Truaxe in 2013. The company is based in Toronto, Canada, and it includes several skincare and beauty brands in its portfolio, including The Ordinary. The Ordinary is one of Deciem’s most well-known and popular brands, and it is known for its innovative and straightforward approach to skincare. Other brands include NIOD. Before the discontinuation, other brands were; Hylamide, The Chemistry Brand, HIF, Abnomaly and a few others. There were originally 10 brands at the start of Deciem.

How is The Ordinary so cheap?

The Ordinary is known for its affordable prices, which are often significantly lower than those of other skincare brands with similar formulations. There are a few reasons why The Ordinary is able to offer its products at such low prices.

First, the brand has a simplified and streamlined approach to skincare. It focuses on using a small number of high-quality ingredients that are proven to be effective, rather than including a long list of potentially unnecessary or less effective ingredients. This allows The Ordinary to keep the cost of its products down while still providing results.

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Second, The Ordinary is committed to transparency about its ingredients and pricing. The brand clearly lists the ingredients and percentages of each ingredient used in its products, and it also explains the purpose of each ingredient and how it works. This transparency allows customers to understand exactly what they are paying for and helps to build trust in the brand.

Finally, The Ordinary is able to offer its products at low prices because it sells directly to customers through its own website and retail stores.

Which products are the most popular from The Ordinary?

There are many popular products in The Ordinary’s skincare line, and the specific products that are most popular may vary depending on the individual’s skin concerns and needs. However, some of the brand’s most well-known and highly-rated products include:

  1. Niacinamide 10% + Zinc 1% – a serum that helps to improve the appearance of skin texture and reduce the look of blemishes
  2. Glycolic Acid 7% Toning Solution – an exfoliating toner that helps to improve the appearance of skin texture and tone
  3. Vitamin C Suspension 23% + HA Spheres 2% – a vitamin C serum that helps to brighten the skin and reduce the appearance of fine lines and wrinkles
  4. Lactic Acid 10% + HA – a chemical peel that helps to exfoliate the skin and improve the appearance of texture and tone
  5. Hyaluronic Acid 2% + B5 – a serum that helps to hydrate the skin and improve the appearance of fine lines and wrinkles

It’s important to note that The Ordinary’s products are designed to be used in combination with each other, rather than as standalone products. The brand recommends using its products as part of a broader skincare routine to achieve optimal results.

Which ordinary product is best?

It’s difficult to determine which The Ordinary product is the “best” overall, as different products may work better for different people depending on their individual skin concerns and needs. The best product for you will depend on your specific skincare goals and any issues you want to address.

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With that being said, you can find some of the most popular products above.

It’s a good idea to do some research and read reviews of different products to get a sense of which ones may be the best fit for your skin type and concerns. You may also want to consider consulting with a dermatologist or other skin care professional to get personalized recommendations. You can also join The Ordinary & NIOD Chat Room on Facebook.

Is The Ordinary good for beginners?

The Ordinary’s skincare products can be a good option for beginners, as the brand has a straightforward and uncomplicated approach to skincare. The Ordinary’s products are formulated with a small number of high-quality, science-backed ingredients that are designed to deliver visible results. The brand’s products are also clearly labelled with the ingredients and percentages used, which can help beginners understand exactly what they are using and why.

However, it’s important for beginners to keep in mind that everyone’s skin is different, and what works for one person may not work for another. It’s a good idea to start with a small number of products and gradually add more as needed, rather than trying to use a large number of products all at once. It’s also important to pay attention to your skin’s reactions and adjust your skincare routine as needed.

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Suppose you are a beginner and are unsure about which products to use or how to incorporate them into your skincare routine. In that case, it may be helpful to use the Regimen Builder on The Ordinary website, consult with a dermatologist or other skincare professional for personalized recommendations.

How long does it take for The Ordinary to work?

The length of time it takes for The Ordinary’s skincare products to work can vary depending on a number of factors, including the specific product being used, the individual’s skin type and concerns, and the consistency and frequency of use. Some people may see results from The Ordinary’s products within a few days or weeks, while others may not see results for several weeks or months.

It’s important to be patient and consistent with your skincare routine, as it can take time for your skin to adjust to new products and for the ingredients to work their magic. It’s also important to follow the recommended usage instructions for each product, as using too much or too little of a product can impact its effectiveness.

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Suppose you don’t see the results you were hoping for after using a product for several weeks. In that case, it may be a good idea to try a different product or to consult with a dermatologist or other skin care professional for personalized recommendations.

Where to start with The Ordinary?

If you are new to The Ordinary’s skincare products and are unsure where to start, here are a few tips to help you get started:

  1. Determine your skin concerns and goals: The first step in building a skincare routine with The Ordinary is to identify your specific skin concerns and goals. Do you want to address acne, ageing, dryness, or another issue? Knowing what you want to achieve will help you choose the right products for your routine.
  2. Start with a basic skincare routine: A basic skincare routine typically consists of a cleanser, toner, serum, and moisturizer. The Ordinary has a wide range of products that can be used in each of these categories. You can start by choosing one product from each category and using them consistently to build a foundation for your skincare routine.
  3. Gradually add additional products: Once you have a basic skincare routine in place, you can gradually add additional products as needed to address specific concerns or issues. The Ordinary has a wide range of products that can be used to target specific skin concerns, such as acne, ageing, dryness, and more.
  4. Consult with a skincare professional: If you are unsure which products to use or how to incorporate them into your skincare routine, it may be helpful to consult with a dermatologist or other skin care professional for personalized recommendations. They can help you create a customized skincare routine that is tailored to your individual needs and goals.

It’s important to remember that everyone’s skin is different, and what works for one person may not work for another. It may take some trial and error to find the right products and routine for your skin, so be patient and don’t be afraid to make adjustments as needed.

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