It is always such an honour to see The Ordinary Facebook Group featured in the press. This week, Nicola Kilner, CEO of The Ordinary, talked to Glossy about The Ordinary Facebook Group and the new Hyaluronic Acid formulation.
The Ordinary Facebook Group Featured in Glossy
In November 2023, I received a wonderful email from The Ordinary. I had to read it quite a few times to take it all in as I couldn´t quite believe what I was reading. I had been invited to The Ordinary HQ in Toronto along with some of the members of The Ordinary Facebook Group.
Just visiting HQ would have been more than enough, but this was even more special. We would see and hear about a brand new formation that wouldn´t be available for another 3 months.
The Ordinary opened their doors for the first in-person event, and we were invited! It was such a fantastic day. We got to meet the geniuses behind the products. We then had a tour around the labs and watched the product being made. After the labs, there were canapes and drinks and lots of socializing. It was wonderful meeting some of the members of the Facebook Group.
A regimen station was set up for members of the group to get help with their skincare routine, and we all left with lots of goodies, including a gorgeous The Ordinary bag. It was a day we will never forget. You can read all about the In-Person Event here.
Featured in Glossy
The Ordinary’s community includes its 2.3 million followers on Instagram ,1.5 million TikTok followers, and self-started communities. On Facebook, the independent The Ordinary & Deciem Chat Room group, which dates back to 2017, has over 200,000 members. “It’s incredible — people just sharing their regimens and advice and answering each other’s questions,” Kilner said.
Once the formula had been adjusted, the brand invited 48 members of its local community in its Toronto headquarters to take part in a “Listening Lab” event on December 2. The goal of the event was to celebrate its community and give top supporters in Toronto the chance to try the new formulation before anyone else. The majority of the group was Toronto-based customers with personal relationships with team members in the brand’s local stores. The group also included the founding and managing members of the aforementioned Facebook group.
